Author publicity services
Let your book join the Conversation.
Radio & Podcast Promotion for Authors
We help authors explore relevant radio and podcast opportunities through targeted research, tailored pitches and outreach coordination based on each book’s subject, author expertise and intended audience.
Thoughtful outreach, clear expectations and a process built around your book.
About the service
Publicity Starts with the Right Fit.
Not every programme is right for every book. Book Explorers helps authors identify radio shows and podcasts whose format, subject matter and audience may align with their book. We can prepare personalized pitches and c
Fiction, memoir, history, business, wellness and other genres may have potential angles. We begin by understanding your book, your goals and the conversation you can offer listeners.
Two connected services
Radio and podcast promotion
One coordinated publicity process, tailored to two different media formats.
Radio Promotion
Research and outreach to relevant radio programmes, community stations and specialist shows that may feature authors or topics connected to their books.
- Station and programme research
- Audience and topic fit assessment
- Author introduction and radio pitch preparation
- Outreach and follow-up where included
- Coordination support if a station expresses interest
Interview opportunities depend on station interest, editorial decisions and availability.
Podcast Promotion
Identify podcasts where an author can discuss their book, research, expertise, creative process or themes that may interest listeners.
- Podcast and host research
- Personalized pitches and discussion angles
- Outreach and follow-up where included
- Interview preparation and scheduling coordination, when available
Guest appearances depend on the host’s approval and schedule.
What you may receive
Practical support from pitch to Follow-up.
Targeted research
Potential programmes identified for relevance, subject matter, format and apparent audience fit.
Tailored pitches
A concise author introduction and interview angle adapted to each opportunity.
Outreach coordination
Professional contact and follow-up according to the scope agreed in advance.
Interview preparation
Talking points, author bio and preparation guidance if an interview is confirmed.
Scheduling support
Help coordinating details after a producer or host expresses interest.
Campaign updates
A summary of outreach activity and available responses, links or confirmations.
Who it's for
Authors with a story to Share.
This service may suit authors promoting a new release or backlist title; nonfiction writers with research or specialist knowledge; memoirists with an interview-appropriate story; fiction authors who can discuss themes or inspiration; and authors or experts with a relevant topic to share.
We assess the book’s subject, your goals and the suitability of potential programmes before recommending an approach.
What to prepare
- Book title, genre and short description
- Sales or publisher page, if available
- Author biography and headshot, if available
- Website and relevant social links
- Topics you can comfortably discuss
- Target countries, audience and preferred format
- Availability and any scheduling constraints
You can enquire even if you do not have every item ready.
Our process
A clear, collaborative Approach.
A straightforward process designed to establish fit, set realistic expectations and keep you informed.
01
Tell Us About Your Book
Share your title, audience, goals and preferred media format.
02
Review the Fit
Discuss suitable directions, deliverables, timeline and price.
03
Prepare and pitch
After approval, we prepare tailored pitches and carry out agreed outreach.
04
Review responses
We share available updates and coordinate next steps if a programme is interested.
Our commitment
Relevant outreach over empty promises.
We aim to make each pitch specific to the programme rather than sending the same generic message everywhere. Each pitch should present a credible author introduction, a clear topic and a reason the conversation could interest listeners.
Before work begins, you should understand what is included, which costs are covered, what reporting to expect and what falls outside the agreed scope.
Before you book
- Scope, price and timeline should be confirmed in writing.
- Third-party fees and paid placements should be disclosed in advance.
- A pitch must never be presented as a confirmed booking.
- Sales, reviews, audience numbers and coverage cannot be promised.
- You can review key author information used for outreach.
Questions authors ask
Frequently asked Questions
Book club promotion involves identifying relevant reading groups and exploring opportunities for a book to be considered, discussed or featured. The scope can include research, tailored submissions, organizer outreach and coordination where available.
No. Each club or organizer makes its own selections. Book Explorers can only promise the specific research, outreach and coordination activities listed in your agreed campaign, not a club's decision or the results that follow.
We can review fiction and nonfiction titles, but suitability depends on the book and the preferences of the reading groups available. We will discuss fit before confirming a campaign.
Not always. Some planning can begin before publication, but many groups need a finished book and clear availability details. We will explain what is practical for your timeline.
Not automatically. Copy arrangements depend on the club, publisher and campaign. If copies must be supplied, purchased or shipped, those costs and responsibilities should be agreed in advance.
Book club outreach can create discovery and discussion opportunities, but reviews and purchases are not guaranteed. Any reviews must be voluntary and comply with the relevant retailer and platform rules. We do not sell or promise positive reviews.
Pricing depends on the scope of research, outreach and coordination, along with any approved third-party fees. Contact us with your book details to request a written scope and quote before committing.
Timing depends on the agreed work, organizer response times and reading-group schedules. We will provide an estimated timeline before the campaign begins, but third-party responses cannot be controlled.
Please share your name, email, book title, genre, a short description, publication status, format, book link, target readership and any goals or timing preferences.
We can explore this where a suitable group is interested and the opportunity is available. A visit is not included unless it is explicitly confirmed in your campaign scope.
Start with your book
Let's Explore Media Opportunities for Your Book.
Tell us about your book and the audience you hope to reach. We can discuss a realistic campaign scope, deliverables and pricing.
Submitting an enquiry does not commit you to a campaign.
Radio & Podcast Enquiry
Share the basics and we can discuss a realistic scope.